LINK TO PINK

T-Shirt Design for the Gator Gymnastics Annual Link to Pink Meet

PURPOSE

The Gator Gymnastics Annual Link to Pink meet is sponsored by UF Health to raise awareness for Breast Cancer. I designed these t-shirts for over 3000 survivors and fans attending the Florida Link to Pink meet.

DESIGN PROCESS 

The design was one color and the words “Gator Gymnastics" had to be visible. I used images of two Gator gymnasts to form silhouettes. I placed the silhouettes and then experimented with different typography and layout.

All photographs are the property of the ©University Athletic Association 

LINK TO PINK LOGO

After creating the Link to Pink t-shirt design, I was tasked with creating a logo that would be used on posters and other print material. The final logo created blends together the spirit of the Link to Pink meet with the known presence of Florida Gymnastics.

DESIGN PROCESS 

Throughout the design process, I went through multiple variations of the logo. The key elements that I wanted to feature in each were the breast cancer ribbon, gator head logo, and the words Link to Pink. I chose to go with the final logo because it was the most cohesive and simple to apply to a poster.

BRANDING GUIDE

The University Athletic Association (UAA) has their own branding guide. For Link to Pink, I choose different colors since the meet was for breast cancer awareness but stayed within the same typefaces used by the UAA. The Gotham typeface was utilized throughout and the word GATOR was a novelty font owned and created by the UAA.